ADVERTORIAL: KIWI LABELS
Kiwi honey producers face competitive market places, both within New Zealand and abroad, and so Kiwi Labels is doing all they can to help honey brands stand out by telling – and thus selling – their stories. For the Christchurch company, innovation is a constant and their latest development means extra space to display industry standards and regulations on label, as well as extend branding.
Extended Content Label (ECL) Systems are becoming increasingly common in many industries, including food & beverage, house & garden, agriculture, automotive, and health & beauty. That includes honey, says Kiwi Labels general manager Regan Fox.
“ECLs are often referred to as ‘Booklet’ or ‘Multi-page’ labels and they provide a versatile solution to many marketing challenges,” Fox says of the technology which is solving problems for honey brands.
“An ECL is a label that unfolds and pops out. They can be used to create additional space for detailed product descriptions, promotions or simply provides a solution to comply with industry standards and regulations.”
Such innovation is nothing new for Kiwi Labels, who have been in business since 1976 and who pride themselves on using that experience, knowledge and skills of their Christchurch-based team and factory to overcome challenges for their customers.
“We have label options for every solution and environment, but ECL in particular provides the perfect label for your product packaging, whilst not compromising your brand or existing label size. Additional layers or pages can be applied behind a cover label to allow extra space to suit your marketing needs,” the GM says.
Additional benefits of an ECL system include increased transparency for customers and a better understanding of the product’s purpose – attributes that can add serious value to a honey brand. For existing brands, adding ECL to their labelling can be done with few hassles, and so Fox is keen to have the discussion with honey packers and marketers about how Kiwi Labels can improve their products.